There is a growing threat to the appeal of U.S. brands as a result of recent tensions and shifting attitudes towards American culture, according to New York-based RoperASW’s Roper Reports 2003 Worldwide study in 30 countries. There has been a broad increase in the number of global consumers who feel distant to American culture with an average jump of 2% from 1999. The strongest increases were in Argentina (74%), Thailand (60%), France (50%) and Taiwan (49%). Sixty-six percent of global consumer...